Agency
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Senior Paid Social capability inside your team, to run complex accounts, move strategic decisions faster, or add specialist capacity when you need it. White label, or directly in the team.
From strategy through to scaling, I build and run Paid Social systems designed to turn ad investment into sustainable growth. Meta Ads, TikTok Ads, creative direction and testing. Whether the channel is still to be built or already live, I handle diagnosis, strategy and execution myself, with one senior person accountable for the account.
- Ex MetaMeta Marketing Pro
- 7+ yearsPaid Social
- $1.8M+ / yearSpend managed today
- International marketsEMEA · North America · LATAM
I am Andrea. From Meta to independent specialist, on international accounts.
I worked at Meta, in Lisbon, as a Marketing Pro. Working at Meta gave me volume of observation: hundreds of advertisers, very different sectors, and performance problems that looked nothing like each other.
Today, as a Meta Ads consultant, I work directly with companies and agencies in Italy and abroad, building and running Paid Social systems across Meta and TikTok. Strategy, execution and accountability for the account stay with the same person.
Services
Three ways of working together.
Agency
Meta Ads
Management
I take ownership of Meta Ads, from strategy through to the daily decisions. Campaigns, audiences, funnel, creative direction, testing and budget all work inside one system, built on the numbers of the business. When the project calls for it, I can also integrate lifecycle marketing and Klaviyo automations to extend the work beyond acquisition.
TikTok Ads
Management
TikTok Ads inside the same system: campaigns, audiences and budget allocation built around the objectives of the business, not around the platform. Strategy and management stay with one person, accountable end to end.
Meta Ads
Audit
An independent diagnosis of the account and the acquisition system: what is limiting growth, which interventions carry the most impact, and the order to run them in.
Method
Four steps, in the same order.
It holds for a channel still to be built and for one already running: not a rigid protocol, but the order in which decisions are best made, so that everything after them is more reliable.
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01
Diagnosis
Margins, customer value, target CPA or ROAS and growth objectives define what the channel actually has to produce.
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02
Architecture
Campaigns, funnel, audiences, tracking and budget are built around those objectives.
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03
Testing
Creative, audiences and offers are tested against defined hypotheses and clear evaluation criteria.
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04
Scaling
Budget grows where performance and margin show that it can grow sustainably.
Performance across different businesses.
A selection of accounts I ran directly, from ecommerce to high ticket and lead generation.
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Ecommerce
Natural pet food
15ROAS
Spend / month $10KCPA -24%Revenue $1.8M
There is no universal threshold: it depends on the business, the market and a sustainable cost of acquisition. If the available budget will not support a reliable test, I say so before we start and tell you how I would proceed.
Strategy, execution and accountability for the account stay with the same person.
Meta Ads and TikTok Ads. Funnel, campaigns, audiences and budget allocation are built around the objectives of the business, not around the platform. Where the project calls for it, lifecycle marketing and Klaviyo automation can come in as an additional, separate scope.
Yes. I can take over campaigns that are already running, or build the channel from scratch. Where the product and the offer are already validated, we start from stronger data and clearer signals. Where the market or the audience still have to be tested, we can set up a first phase to see what gets a response before putting more budget behind it.
FAQ
A first read makes sense after at least a month. A genuinely reliable judgement needs enough data and conversions, and how long that takes depends on the account's volume.
I do not apply a standard minimum term to every project. Scope and duration are set against the work actually needed and agreed before we start.
Yes, always. The ad account, the data and the assets remain the client's property. I work through the access needed to run them, and at the end of the engagement the client keeps full ownership and control of everything.
No. I give an estimate only after seeing the account and the business numbers. Before that it is a guess, and presenting a guess as a promise helps neither of us.
Contact
Let's talk about what you want to improve.
Whether you are starting now or already investing, tell me what you are running and what the objective is. I read everything myself and reply within 48 business hours.
Got it.
I will answer you personally, within 48 business hours.
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