AndreaPaid Social Specialist

Paid social, built as a growth system.

From strategy through to scaling, I build and run Paid Social systems designed to turn ad investment into sustainable growth. Meta, TikTok, creative direction and testing, with one person accountable end to end.

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Andrea Pessot, Paid Media & Growth Consultant
  • Ex MetaMeta Marketing Pro
  • 7+ yearsPaid Social
  • $1.8M+ / yearSpend managed today
  • International marketsItaly · EMEA · USA

About

I am Andrea. From Meta to independent specialist, on international accounts.

I worked at Meta, in Lisbon, as a Marketing Pro. Working at Meta gave me volume of observation: hundreds of advertisers, very different sectors, and performance problems that looked nothing like each other.

Today I work directly with companies and agencies in Italy and abroad, building and running Paid Social systems across Meta and TikTok. Strategy, execution and accountability for the account stay with the same person.

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Services

Three ways of working together.

Meta Audit

An independent diagnosis of the account and the acquisition system: what is limiting growth, which interventions carry the most impact, and the order to run them in.

What it covers

Paid Social & Growth

I take ownership of Paid Social growth, from strategy through to the daily decisions. Meta and TikTok, creative direction, testing, allocation and scaling all work inside one system, built on the numbers of the business.

How it works

Agency Support

Senior Paid Social capability inside your team, to run complex accounts, move strategic decisions faster, or add specialist capacity when you need it. White label, or directly in the team.

How we work together

Method

Four steps, in the same order.

It holds for a channel still to be built and for one already running: not a rigid protocol, but the order worth making decisions in, so that everything after them is more reliable.

  1. 01

    Diagnosis

    Margins, customer value, target CPA or ROAS and growth objectives define what the channel actually has to produce.

  2. 02

    Architecture

    Campaigns, funnel, audiences, tracking and budget are built around those objectives.

  3. 03

    Testing

    Creative, audiences and offers are tested against defined hypotheses and clear evaluation criteria.

  4. 04

    Scaling

    Budget grows where performance and margin show that it can grow sustainably.

Results

Performance across different businesses.

A selection of accounts I ran directly, from ecommerce to high ticket and lead generation.

  • Ecommerce Professional nail care brand
    Spend / month$3,450
    CPA-37%
    ROAS8.39
    Revenue$346K
  • Ecommerce Natural pet food
    Spend / month$10K
    CPA-24%
    ROAS15
    Revenue$1.8M
  • High ticket Luxury golf retreats
    Spend / total$84.1K
    CPAStable
    ROAS10.64
    Revenue$894.7K
  • Scaling / Lead generation Law Enforcement Training
    Spend+194% YoY
    CPL-16%
    Leads+251% YoY
Explore the case studies

Contact

Let's talk about where you want to get to.

Whether you are starting now or already investing, tell me what you are running and what the objective is. I read everything myself and reply within 24 business hours, with an honest read. Including when the answer is that I am not the right person.

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I will answer you personally, within 24 business hours.