Services
Meta Ads Audit
An independent analysis of the Meta Ads account: what is limiting performance, which decisions carry the most priority, and where to act before adding budget or complexity.
Who it is for
When you need one.
Budget goes up and return goes down
More spend no longer brings proportionate results, and the internal hypotheses have run out. It is the most common situation, and it almost never has a single cause.
You want a second read
Someone already runs the account and you want an independent view on the direction, not a replacement.
You are about to raise the budget
Before doubling spend it is worth knowing whether the current setup carries double, and at what cost per result.
You are deciding whether to bring it in house
You want to know what it actually takes, in skills and hours, before hiring or appointing anyone.
The analysis
What I look at.
Account structure
Campaign types, ad sets, objectives, segmentation and how spend is distributed, to see whether the structure supports the funnel and the learning or whether it is producing fragmentation, overlap and wasted budget.
Budget & performance
How budget is distributed across campaigns, audiences and creative, read against CPA, ROAS, trends and performance gaps, to see where efficiency is being produced and where spend is returning less.
Audience & delivery
Audiences, overlap, frequency, saturation, exclusions and how delivery is distributed, to see whether the limit comes from targeting, from the size of the audience, or from the way Meta is spending.
Creative & testing
Which assets, angles and formats are running, how they are spread across ad sets and what signals they are producing. Frequency, saturation and test method, to see whether the creative is still generating learning or the system needs new input.
Placements & bidding
Placements, bid strategies and the main delivery settings, to check the configuration is coherent with the volume, the objectives and the history of the account, and whether any restriction is limiting distribution or performance.
Tracking signals available in Meta
The signals visible in Ads Manager and Events Manager, to surface anomalies that can affect how performance reads and optimises. The analysis stays within what is observable in the Meta ecosystem and does not extend to the technical review of site-side integrations.
Delivery
What you get.
The diagnosis
What is limiting performance, in order of estimated impact, with the reasoning that produced that order.
The priorities
What to tackle first and what can wait, with the thinking behind both.
The roadmap
Which interventions and tests make the most sense as next steps, in the order they should happen.
A 60 minute call
To go through the analysis, explain the recommendations and talk through the next steps together.
Contact
Let's work out whether an audit of your Meta Ads account makes sense.
Tell me what you are seeing in the account and what you want to understand better. I reply with a first read on whether an audit is the right tool.
I will answer you personally, within 24 business hours.
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